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Copywriting Is Performance Art

Yesterday I had a conversation with the CEO of a major player in the internet marketing space. We were chatting about copy….and it occurred to me… How you get started writing good copy—and how you hone your skills as a copywriter—follows the same framework that’s been...

19 Questions Behind Sales Copy that Sells

Whether you’re crafting an ad campaign, sales letter, or landing page, if you start writing before answering these questions, you’re guaranteed to leave money on the table. If you look at most of the ads, websites, and marketing campaigns your competitors...
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