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Sharpen Your Axe and Break Down Your Walls

What does a WWE wrestler, an 8-figure millionaire, and a podcaster with tens of thousands of subscribers have in common? Two things. First, they were all at Ray Edwards’ Copywriting Academy event last weekend just south of Nashville. Second, well you’re...

The Road To Success [Infographic]

One of the things I love about copywriting is how the principles of good sales copy can be applied to regular life. While writing a sales letter earlier this week, it struck me that many of the elements of a good sales letter can be pulled out and made into a...
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