What happens when productivity hacks grind you into pulp while giving you those productivity gainz? See how I ditched a common hack and am testing out a different way… I’m going to depart from my normal marketing and persuasion themes and delve into a topic I don’t usually get in to: productivity hacks. Not just […]
The Path that Encourages Sales
I’m always on the hunt for teachable moments, so every once and a while my heightened awareness is rewarded. Check out this Facebook Marketplace post… It’s funny how drastically a message can change when there’s just one omitted word. Of course, this is just a Facebook post… But many businesses are guilty of similar omissions […]
Burning the Fog Around Your Prospects and Getting their Attention
If you’re not working to jolt your prospects awake and give them a reason to keep listening, times will be harder than they need to be. Let me show you what I mean with a Tale from the DMV… I recently had the good fortune of standing in line at the DMV. Some people hate […]
Marketing Secrets from Disaster-Defying Shoppers
When the mall lights flickered and shut off and the only light in the darkened Starbucks came from my laptop, I knew something was afoot. Most customers filed out of the shop, and people in the mall started panicking and running hither and thither. I’ve never seen a human stampede up close, but the first […]
How Misplaced Road Paint Leads Your Prospects From Confusion
Sometimes the best guide to what you want (in our case, sales) is observing real-world blunders and just doing the opposite. Take my weekend jaunt to a restaurant in-between mall-torture with the ladies in my life. Noticed the deranged (and creative) road markers… Whoever was in charge of painting the road was either subtly evil, […]
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