If you’re not working to jolt your prospects awake and give them a reason to keep listening, times will be harder than they need to be. Let me show you what I mean with a Tale from the DMV… I recently had the good fortune of standing in line at the DMV. Some people hate […]
Marketing Secrets from Disaster-Defying Shoppers
When the mall lights flickered and shut off and the only light in the darkened Starbucks came from my laptop, I knew something was afoot. Most customers filed out of the shop, and people in the mall started panicking and running hither and thither. I’ve never seen a human stampede up close, but the first […]
How Misplaced Road Paint Leads Your Prospects From Confusion
Sometimes the best guide to what you want (in our case, sales) is observing real-world blunders and just doing the opposite. Take my weekend jaunt to a restaurant in-between mall-torture with the ladies in my life. Noticed the deranged (and creative) road markers… Whoever was in charge of painting the road was either subtly evil, […]
Your Best Clients Revealed by a Gaggle of Grandmas
For the second time in a week I decided to work from a coffee shop for a change of scenery. Our office is pretty quiet. And I don’t know what it is about the constant noise of cafés and coffee shops, but the racket helps me focus. That is, until they showed up. At first […]
How You Can Profit From Rude, Style-Hating Prius Drivers
Prius Drivers Are Rude, Soulless, and Have No Style… But They Have Much to Teach Us I was driving home when this Prius cut in front of me… (Don’t be shocked… I’m told that Prius drivers are some of the rudest on the road.) Instead of being mad, I almost snarffed my coffee… Check the […]
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