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Why Bypassing this ‘Statement’ Guarantees Your Message Won’t Be Heard
Anybody who creates content does it for a reason (you do, don't you?). But unless you create a transformation statement first, it's unlikely going to be heard over the 5,037 other messages your audience receives every day. Read on to discover how to rise above the din...
Map Out 12-Months of Content in 28-Minutes (or Less)
Content marketing is one of those things most people want to do, but don’t have the time to invest in actually doing it. This article covers how you can come up with 52-weeks of content in 28-minutes or less. Read on to "get the beef”... Coming up with content doesn't...
Attracting Clients without “Plaid Suit Salesman” Hang-ups
Sales situations create barriers in the minds of most prospects that have to be overcome. But if you pre-frame yourself the right way, prospects will come to you with a completely different mindset. Read on for one pre-framing strategy that can change your sales...
Guru Shenanigans and the $15,000 Guitar
Gurus say things all the time to get attention for their ads--that's nothing new. The danger is when you take their attention-getting devices too seriously. See why this latest guru's "grabber" is harmful for companies that take the advice. I think it's funny when I...
What to do When Finding New Clients Seems Like a Snipe Hunt
Follow this simple, 5-step process to attract clients who are pre-sold on what you offer before you ever get them on the phone.
How a 100-Year Old Principle Can Insulate You From the Next Business Apocalypse
When a business focuses solely on client acquisition, it creates a churn-and-burn existence that's ripe for disaster when the business cycle goes south. Rediscover the 100-year old principle that direct marketers use to win regardless of the economy. Friend, there's...
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