by Brian Stachurski | Nov 24, 2018 | Business Growth, Client Attraction, Copywriting
I don’t know about you, but I love Small Business Saturday—especially when I see a small business doing things right. Check this out… A nearby coffee shop has been building its list through its payment processor over the past year… Here’s how it works:...
by Brian Stachurski | Oct 8, 2018 | Marketing
One topic I’ve talked about quite a bit in the past is using emotion in your client communications… I don’t care if we’re talking about nurture-type emails, sales pages, or webinars—emotion is the fastest way to build bonds, sell products, and persuade...
by Brian Stachurski | Apr 26, 2018 | Copywriting, Marketing
If you’re a football fan, you might have heard the phrase “shoot the gap”–which is when a defender tries to split the space between offensive linemen and wreak havoc on a play. Basically, it’s one side exploiting the weakness of another....
by Brian Stachurski | Aug 4, 2016 | Copywriting
What does a WWE wrestler, an 8-figure millionaire, and a podcaster with tens of thousands of subscribers have in common? Two things. First, they were all at Ray Edwards’ Copywriting Academy event last weekend just south of Nashville. Second, well you’re...
by Brian Stachurski | Jun 3, 2016 | Client Attraction
The other day I was watching the movie Robots with my kids, and one of the key characters utters the phrase… “See A Need, Fill A Need” If you’re not familiar with the movie, here’s the clip. And while there’s no denying that’s good advice for product...
