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Hygienic Coffeehouse Shaming

One topic I’ve talked about quite a bit in the past is using emotion in your client communications… I don’t care if we’re talking about nurture-type emails, sales pages, or webinars—emotion is the fastest way to build bonds, sell products, and persuade...

Sharpen Your Axe and Break Down Your Walls

What does a WWE wrestler, an 8-figure millionaire, and a podcaster with tens of thousands of subscribers have in common? Two things. First, they were all at Ray Edwards’ Copywriting Academy event last weekend just south of Nashville. Second, well you’re...
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