by Brian Stachurski | Feb 13, 2019 | Business Growth, Client Attraction, Content Marketing, Marketing
Follow this simple, 5-step process to attract clients who are pre-sold on what you offer before you ever get them on the phone.
by Brian Stachurski | Feb 12, 2019 | Business Growth, Marketing
When a business focuses solely on client acquisition, it creates a churn-and-burn existence that’s ripe for disaster when the business cycle goes south. Rediscover the 100-year old principle that direct marketers use to win regardless of the economy. Friend,...
by Brian Stachurski | Jan 3, 2019 | Business Growth, Marketing
If you haven’t been to the gym yet this year, let me tell you: the New Year’s Kraken has been unleashed. When I hit the gym yesterday, it seemed like every machine was occupied, and out of 20 treadmills, there were 3 available. So I picked the closest one...
by Brian Stachurski | Dec 28, 2018 | Business Growth, Client Attraction, Content Marketing, Copywriting, Funnels, Marketing
“Surround yourself with positive people. Ruthlessly avoid negative people who might suck your energy.” You’re probably familiar with some form of this advice, and I think it’s a terrible way to go. In fact, I’d almost say the opposite: surround...
by Brian Stachurski | Oct 23, 2018 | Funnels, Marketing
Building your business requires getting your offer in front of the right people. See how this early voting precinct got creative, and how it’s an example you can use in your own marketing efforts. While I wandered around a mixed-use retail/business “mall”...
by Brian Stachurski | Oct 8, 2018 | Marketing
One topic I’ve talked about quite a bit in the past is using emotion in your client communications… I don’t care if we’re talking about nurture-type emails, sales pages, or webinars—emotion is the fastest way to build bonds, sell products, and persuade...
