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Copywriting Is Performance Art
Yesterday I had a conversation with the CEO of a major player in the internet marketing space. We were chatting about copy….and it occurred to me… How you get started writing good copy—and how you hone your skills as a copywriter—follows the same framework that’s been...
The Trump Muzzle: The Warning Shot for Business Owners
Tech Barons blocking President Trump from his social media accounts should make every business owner sit up and pay attention. Read on to learn why this should be the warning shot that spurs you to protect your business. Love him or hate him, President Trump uses...
Why Sending MORE Email During Thanksgiving Week Should Be Your Priority
With Thanksgiving week finally arriving, the retail marketing Kraken is about to be unleashed. Discover why sending more emails during Thanksgiving week–not less–is a better way to serve your customers (and will help your business too).
Why Bypassing this ‘Statement’ Guarantees Your Message Won’t Be Heard
Anybody who creates content does it for a reason (you do, don't you?). But unless you create a transformation statement first, it's unlikely going to be heard over the 5,037 other messages your audience receives every day. Read on to discover how to rise above the din...
Map Out 12-Months of Content in 28-Minutes (or Less)
Content marketing is one of those things most people want to do, but don’t have the time to invest in actually doing it. This article covers how you can come up with 52-weeks of content in 28-minutes or less. Read on to "get the beef”... Coming up with content doesn't...
Attracting Clients without “Plaid Suit Salesman” Hang-ups
Sales situations create barriers in the minds of most prospects that have to be overcome. But if you pre-frame yourself the right way, prospects will come to you with a completely different mindset. Read on for one pre-framing strategy that can change your sales...
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