by Brian Stachurski | Apr 26, 2018 | Copywriting, Marketing
If you’re a football fan, you might have heard the phrase “shoot the gap”–which is when a defender tries to split the space between offensive linemen and wreak havoc on a play. Basically, it’s one side exploiting the weakness of another....
by Brian Stachurski | Jan 6, 2017 | Featured Posts, Funnels, Marketing
Like a lot of people at this time of year, I take some time to reflect on the past 12 months and think about how I can serve my clients better. While going through this exercise, one client came to mind that was a bitter-sweet experience, and illustrates an aspect of...
by Brian Stachurski | Dec 12, 2016 | Featured Posts, Funnels, Marketing
I only slept for an hour last night, and I want you to use my experience to make yourself more efficient and effective in your business. I’m talking about the importance of documenting what you do. Trust me. Documenting your processes and creating systems will save...
by Brian Stachurski | Jul 17, 2016 | Copywriting, Funnels, Marketing
Today my daughter had a shocking realization: her big summer trip is only 7 days away. Normally she’d be pretty excited, but in this case it dawned on her that the goal she’d set for herself was about to become a missed opportunity, and the most hilarious frantic...
by Brian Stachurski | Jun 16, 2016 | Marketing
I love being surprised by businesses that find hilarious ways to be memorable. It’s amazing how easily I can remember companies that inject humor into their marketing… maybe you’ve experienced this too? It’s so effective, all businesses should...
by Brian Stachurski | May 13, 2016 | Marketing
It’s Friday, May 13th… and it’s a full moon. Our marketing hero woke from bed, and timidly cracked her Mac to check the previous day’s stats. An eery silence hung over the room, which made the shriek that escaped her mouth even more jarring as it tore through the...
