Prius Drivers Are Rude, Soulless, and Have No Style… But They Have Much to Teach Us
I was driving home when this Prius cut in front of me…
(Don’t be shocked… I’m told that Prius drivers are some of the rudest on the road.)
Instead of being mad, I almost snarffed my coffee…
Check the bumper sticker they were rockin’…
I love it—self-deprecating humor always gets me.
It’s something to emulate, too…
George Bernard Shaw put it best when he said something along the lines of,
“If you can’t get rid of the skeleton in your closet, you’d best teach it to dance.”
This is something I recommend to my coaching clients all the time…
Your prospects are going to find out about the drawbacks of your product or service anyway, so you might as well parade them out front…
Even better—flip everything upside-down and turn your perceived flaws into your most desirable features.
[bctt tweet=”Turn your perceived flaws into your most desirable features.” username=”theellispond”]
Not only will you stand out, but you’ll take the wind out of the sails when your competitors bring it up.
If you’d like to see how this strategy would work in your business, email [email protected] and let me know you’re interested in coaching. I’m outrageously expensive, but you’d be suspicious if I wasn’t.
