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Intro To Funnels: How To Attract Clients Automatically
One of my favorite past-times is listening to Q&A sessions at live events. My friends call me a "live lurker", but that's okay because I always learn two things: I Don't Know What I Don't Know. People ask questions that never would have occurred to me. I Find Out...
The Secret That Reduces Abandoned Carts
There's nothing worse than convincing a prospect to go through your sales copy, click through your funnel, choose your product, enter their billing info, then get to the check out page only to drop off... Disappear... Vanish into the ether. There's a secret top...
Think Like A Comedian, Get More Clients
I love being surprised by businesses that find hilarious ways to be memorable. It's amazing how easily I can remember companies that inject humor into their marketing... maybe you've experienced this too? It's so effective, all businesses should start thinking like...
3 Golden Keys To An Offer That Converts
"Begin with the end in mind." Stephen Covey probably wasn't the first person to say it, but that "habit" has always stuck with me. In fact, whenever I'm writing sales copy for a client or building a sales funnel, I always work backwards. Call to action Bonuses...
Boosting Conversions: Why “See A Need, Fill A Need” Is Horrible Advice
The other day I was watching the movie Robots with my kids, and one of the key characters utters the phrase… “See A Need, Fill A Need” If you're not familiar with the movie, here's the clip. And while there’s no denying that’s good advice for product development,...
Attraction Marketing: How A Poison Garden Gets 800,000 People Annually
Strolling the botanical gardens at Alnwick Castle, it's easy to let the mind drift away and imagine a different time, with knights, dragons, kaleidoscope skies and fairies swirling around your head. Wait, that didn't happen... you probably just sniffed pollen from a...
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