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Hygienic Coffeehouse Shaming

One topic I've talked about quite a bit in the past is using emotion in your client communications... I don’t care if we’re talking about nurture-type emails, sales pages, or webinars—emotion is the fastest way to build bonds, sell products, and persuade people to...

The Path that Encourages Sales

I'm always on the hunt for teachable moments, so every once and a while my heightened awareness is rewarded. Check out this Facebook Marketplace post... It's funny how drastically a message can change when there's just one omitted word. Of course, this is just a...


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