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Hygienic Coffeehouse Shaming
One topic I've talked about quite a bit in the past is using emotion in your client communications... I don’t care if we’re talking about nurture-type emails, sales pages, or webinars—emotion is the fastest way to build bonds, sell products, and persuade people to...
Productivity Hacks: What Happens when they Work Against You?
What happens when productivity hacks grind you into pulp while giving you those productivity gainz? See how I ditched a common hack and am testing out a different way... I’m going to depart from my normal marketing and persuasion themes and delve into a topic I don't...
The Path that Encourages Sales
I'm always on the hunt for teachable moments, so every once and a while my heightened awareness is rewarded. Check out this Facebook Marketplace post... It's funny how drastically a message can change when there's just one omitted word. Of course, this is just a...
Burning the Fog Around Your Prospects and Getting their Attention
If you're not working to jolt your prospects awake and give them a reason to keep listening, times will be harder than they need to be. Let me show you what I mean with a Tale from the DMV... I recently had the good fortune of standing in line at the DMV. Some people...
Marketing Secrets from Disaster-Defying Shoppers
When the mall lights flickered and shut off and the only light in the darkened Starbucks came from my laptop, I knew something was afoot. Most customers filed out of the shop, and people in the mall started panicking and running hither and thither. I've never seen a...
How Misplaced Road Paint Leads Your Prospects From Confusion
Sometimes the best guide to what you want (in our case, sales) is observing real-world blunders and just doing the opposite. Take my weekend jaunt to a restaurant in-between mall-torture with the ladies in my life. Noticed the deranged (and creative) road markers......
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