Building your business requires getting your offer in front of the right people. See how this early voting precinct got creative, and how it’s an example you can use in your own marketing efforts.
While I wandered around a mixed-use retail/business “mall” waiting for my 10a meeting, I spotted an early voting station smack dab in the center of the busiest corridor in the place.
I didn’t think to take a picture of the place, so let me describe it…
This is an old converted factory that covers some 20 acres. It’s pretty funky, with exposed brick, restaurants, retail shops, and offices all jumbled together.
It also happens to be a popular place, and must get a few thousand people walking up and down its halls and open spaces every day.
The voting station was jammed into a vacant retail storefront near some of the anchor tenants, with signs everywhere and short lines to guarantee a quick voting experience.
How do you like that?
Machievellian Location or Just a Great Fishing Spot?
Now, imagine you’re in charge of picking where the polling stations should be…
You have the option of school gymnasiums, community centers—and you use all of those, of course—but then you get the idea to put one of these things in what’s essentially a popular mall.
Let’s take this a step further and imagine a voting administrator with an agenda…
They want the election to turn out a certain way, and they know the demographics of the “mall” vote a certain way, so they put a station there.
Machiavellian.
Okay, okay… it probably wasn’t some shady Machiavellian play, but even if those seedy intentions weren’t a part of selecting this location, they’re in a high-traffic area that’s snagging regular voters AND people who wouldn’t have otherwise voted in the upcoming elections.
Brilliant job, voting admins!
Know the Fish You’re Looking For, and Pick the Right Pond
he point is, regardless of what you sell—lawyering, shopping, eating, marketing, and even voting—for you to get any traction, you’ve got to put your message in front of the right people if you want them to buy.
Which means you’ve got to get to know your best clients…
- Likes
- Dislikes
- Loves
- Hangout spots
- Interests
- Fears
All the normal stuff.
I’d recommend some strategic mingling like I talked about a bit ago.
Once you know what pond to fish in, it’s just a matter of finding the right kind of bait.
By the way, if you’re looking for a complete marketing system, or just want a second pair of eyes to review what you’ve got going on–we can do that. Email [email protected] and we’ll see if there’s a way we can help.
