Good copywriting is fundamental to any business that is serious about marketing their products and services.
Unfortunately, most business owners try to do it themselves, or slough it off on an assistant, the receptionist, or (worst of all) their sales manager.
And why not?
Holy Money On Fire, Batman!
Any good copywriter charges a large upfront fee, sometimes $150,000 or more for large product launch campaigns.
To people who don’t understand the power of persuasive language, this can seem like a lot.
I can hear it now…
“Those copywriters are worse than bandits,” says Mr. Business Owner, “I won’t pay a king’s ransom for copy that looks like it was penned by a 4th grade delinquent…”
What Happens Next Is Predictable
The business owner goes the cheap route, and either writes the copy himself or assigns it to his sales manager.
The next thing you know, the mediocre copy gets published and the campaign begins.
The copy is out there.
Everyone at the company is bursting with excited energy and anticipation.
The tension is unbearable.
And the result…?
Staggering advertising costs… underwhelming sales results.
Everyone loves the campaign except for the people who matter: paying customers.
The Business-Owner-Turned-Copywriting-Mogul’s Sad Response
Does this experience cause our beleaguered business owner to realize that world-class copy is worth its weight in gold?
In the face of marketing disaster, Mr. Business Owner looks past his cheap copy mindset and blames the advertising modes–not the messaging.
It looks something like this:
- Social media doesn’t work. “Nobody can sell from social media, at least not in my industry. That only works for other products.”
- Newspaper doesn’t work. “Newspaper ads? Why did I let that adolescent paper pitch-man talk me into that mess? What a throwback.”
- Direct mail doesn’t work. “I knew direct mail was a dinosaur. No wonder everybody is using Google.”
- Google doesn’t work. “Google hates businesses like mine, so I get slapped every time I place an ad. PPC is dead.”
- Email doesn’t sell. “Nobody reads their email anymore. The only people who make money in email are trapped in 1998.”
Of Course, This Disaster Could Have Been Avoided If Mr. Business Owner Took His Marketing Seriously By Hiring A Top Shelf Copywriter…
So Who Needs A Copywriter Anyway?
Any business that needs to sell products to humans with money needs good copy.
Words shape how we think.
It’s been said before but I think it’s worth repeating: sales letters are like having a sales pro in print.
If it’s a direct mail piece, it sits on the kitchen counter waiting to be read, passed around, then read again.
If it’s an online ad, it follows your prospect around the internet, giving subtle reminders over and over that you have the solution to their burning problem.
The question then becomes:
Do you want a good sales pro who knows what he or she is doing, or do you want an amateur who doesn’t think about how their words might push their ideal prospects away?
As A Bonus, Great Copywriters Deliver More Than Just Sky-High Conversions And Wild Revenues
Yes, copy that invites action from your best prospects can double or triple your revenue.
But the benefits of a good copywriter go deeper than that.
A good copywriter is almost like a business coach or consultant.
They look at your offer and help you clarify your message–asking questions that help you understand your business in a way that can open your mind to brand new opportunities:
- What is it about your product that destroys the competition?
- What is the secret sauce that delivers a magical experience to your clients, making you the leader in your industry and the obvious choice?
- What is the unique element of your business that’s been in your blindspot, but could be your greatest market differentiator?
Getting clarity on these questions are some of the side benefits of working with a great copywriter.
Oh, and there’s the increased conversion and revenue piece too, which isn’t bad.
Does Ellis Pond Offer Something Like This?
But before we get on the phone, we want to be sure we’re a good fit for one another.
When you apply to work with us, we’ll ask a series of questions to help us understand your needs and assess whether we feel we can help you.
If we don’t feel we can help you achieve your goals, we won’t take you on as a client. It’s as simple as that.
If we go through the application process and find that we’re a match, we’ll schedule a call where we’ll take a look at your situation:
- Your offer, your product, and how you are uniquely positioned in your market
- Your goals for the copy. For example, do you need copy for a product launch, or are you looking for an email sequence that warms cold prospects and ultimately invites them to buy?
- We’ll talk about your competitors, and what you do that makes you different
- We’ll also talk about what challenges you’ve faced in the past, and what you’re trying to achieve with this newest project
The purpose of this call is to get to know each other well enough to decide if it makes sense to take next steps.
If everything looks good, you’ll get a proposal and we’ll go from there.
How Do We Find Out More?
If you’ve made it this far and are still interested, congratulations! You’re someone who takes the marketing of your products and services seriously, and you’re not someone who settles.
Click the button below, and you’ll be taken to our application form.