by Juliana Stachurski | Jul 30, 2021 | Copywriting
Yesterday I had a conversation with the CEO of a major player in the internet marketing space. We were chatting about copy….and it occurred to me… How you get started writing good copy—and how you hone your skills as a copywriter—follows the same framework that’s been...
by Kirsten Elsa | Jul 6, 2019 | Copywriting
Anybody who creates content does it for a reason (you do, don’t you?). But unless you create a transformation statement first, it’s unlikely going to be heard over the 5,037 other messages your audience receives every day. Read on to discover how to rise...
by Brian Stachurski | Dec 28, 2018 | Business Growth, Client Attraction, Content Marketing, Copywriting, Funnels, Marketing
“Surround yourself with positive people. Ruthlessly avoid negative people who might suck your energy.” You’re probably familiar with some form of this advice, and I think it’s a terrible way to go. In fact, I’d almost say the opposite: surround...
by Brian Stachurski | Nov 24, 2018 | Business Growth, Client Attraction, Copywriting
I don’t know about you, but I love Small Business Saturday—especially when I see a small business doing things right. Check this out… A nearby coffee shop has been building its list through its payment processor over the past year… Here’s how it works:...
by Brian Stachurski | Jun 1, 2018 | Client Attraction, Copywriting
Prius Drivers Are Rude, Soulless, and Have No Style… But They Have Much to Teach Us I was driving home when this Prius cut in front of me… (Don’t be shocked… I’m told that Prius drivers are some of the rudest on the road.) Instead of...
by Brian Stachurski | May 14, 2018 | Copywriting
Whether you’re crafting an ad campaign, sales letter, or landing page, if you start writing before answering these questions, you’re guaranteed to leave money on the table. If you look at most of the ads, websites, and marketing campaigns your competitors...
