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Your Best Clients Revealed by a Gaggle of Grandmas
For the second time in a week I decided to work from a coffee shop for a change of scenery. Our office is pretty quiet. And I don't know what it is about the constant noise of cafés and coffee shops, but the racket helps me focus. That is, until they showed up. At...
How You Can Profit From Rude, Style-Hating Prius Drivers
Prius Drivers Are Rude, Soulless, and Have No Style... But They Have Much to Teach Us I was driving home when this Prius cut in front of me... (Don't be shocked... I'm told that Prius drivers are some of the rudest on the road.) Instead of being mad, I almost snarffed...
How herd-think could be hurting your business
When we moved from Seattle to the Nashville area, it was like moving from an oasis of great food options to a desert prison serving three kinds of food... Fried and crispy Fried and greazy Fried crispy grease This was 1st-world suffering at its worst. And the food I...
Why Locking This Mom Out Is Good For Business
There was an annual event that took place a few weeks back that had a dilemma... The Fire Marshall only allows a certain number of people into the event space, and the event's headliner has millions of fans all over the world. As word spread, it was clear that this...
19 Questions Behind Sales Copy that Sells
Whether you're crafting an ad campaign, sales letter, or landing page, if you start writing before answering these questions, you're guaranteed to leave money on the table. If you look at most of the ads, websites, and marketing campaigns your competitors flop into...
Bypassing Business Rituals and Occupying Headspace
Business is a Ritual Dance If you think about it, business is just like a ritual you see on the Nature Channel... There's dancing, preening, feather puffing, even warbling... And then there's the weird stuff. It makes sense though. Business-people are just like...
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