What Is Ellis Pond?
At our core, we help businesses attract their best customers in ways that make selling a natural next step in the relationship. We do this for clients in four ways:
- Sales Funnels. Using high-converting copy and automated systems to build trust, earn customers, and grow Lifetime Customer Value.
- Digital Programs. Leveraging our proven system and your genius to build authority, attract your ideal customers, and provide a new revenue engine in your company.
- LinkedIn Marketing Systems. Whether you’re looking to go the DIY route or you need a done-for-you package, no other B2B marketing system is as effective at bringing a steady stream of highly-qualified leads month after month.
- Teaching. Sharing knowledge and teaching our systems to others is a passion. From the stage, a conference room, or webinar, we can train you and your team on our systems so you can get your team working from the same playbook.
Each of those four areas is a tool, and we work closely with our clients to understand which tool will be most effective in helping them reach their business goals and maximize ROI.
The Senior Team
Digital Programs Architect, Speaker
At 16 I fell in love with opera which opened my eyes to a world of fantasy, history, social commentary and the arts, fully produced to be enjoyed all at once.
One year later Seattle Opera hired me to give preview lectures to their donors, and I learned I could get paid sharing something I loved with a group of people that cared about what I was saying.
Thus began my first marketing gig. Monetizing storytelling became a kingpin to my fun money throughout the later years of high school and my undergraduate career.
Fast forward to today and I find myself again in the business of storytelling.
With Pilgrim Consulting, Inc., I used content marketing to take high-value, high-visibility domains from acquisition through production, driving six-figure per month revenue within 90 days of deployment.
With DrAxe.com I led the programs department, creating digital programs and boosting revenue by over 2000%. As a member of the leadership team, I helped navigate hyper-growth that scaled the company from 6 to 50+ employees in 14 months.
The Pacific Northwest is always home in my heart, but these days I spend my time around Nashville at Ellis Pond, helping businesses tell their story, establish authority and attract the best customers.
Sales Funnel Architect, Copywriter
For years I was an aspiring opera singer, when realized that a particular audition technique could wield powerful influence in the business world. But it wasn’t until my dad left his corporate job and “bought the farm” that I really started paying attention to persuasion and sales. (Don’t worry, he’s still with us… he bought a lavender farm.)
Seeing his transformation from geeky network engineer to flower-growing businessman kindled my interest in sales processes and persuasive writing, kickstarting the winding path that led me here.
My first foray into online sales was with affiliate marketing, and I’ve been hooked ever since.
Years ago I had ideas for some tee-shirts, and Facebook seemed like a great place to start. My first campaign was so successful, it ranked me in the top 1% of Facebook advertisers. I kept at it.
Taking what I’d learned, I moved on to Franklin Networks, developing systems that enabled my team of creatives to produce over 90 pieces of original long-form blog posts per week–none of it spun, most of it excellent, and all of it SEO-optimized.
For kicks I’d create ad campaigns to compete against the ad company we hired… mine always won.
By a big margin.
Which is when I started taking copywriting seriously.
Along the way I learned about automation, sales funnels, the psychology of persuasion, and how to create client-attracting content that works in LinkedIn, Facebook, and dino-media (a.k.a., print).
If you’re interested in learning more about whether sales funnels, digital programs, or LinkedIn marketing could help your business, click here and tell us a bit about yourself. We always reply within 24 hours, and we’d love to chat.